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On the Trail of Messi, Flags and Riverfront Museums on a Weekend in Rosario

Rediscovering Argentina’s third-largest city.

Bradley O'Neill's avatar
Bradley O'Neill
Sep 02, 2026
∙ Paid
A city street with tall buildings and trees
Photo by Hernan LP on Unsplash

Besides the obvious fame that comes with being Lionel Messi’s hometown, Rosario has had a yoyo reputation as a tourist destination, with safety concerns often overshadowing its offering. I last visited in 2016 for a Los Pumas v England rugby match. Back then, it felt like a city that thrived on football and nightlife, yet o…

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