Jujuy, Argentina: The Ultimate Guide

From rainbow mountains to timeless traditions.

Photo by Hector Ramon Perez on Unsplash

Occupying the extreme northwestern corner of Argentina, Jujuy Province is characterized by its Andean landscapes and cultural heritage. Some 930 miles (1,500 kilometers) from Buenos Aires, the province borders both Bolivia and Chile. Framed by dramatic, multicolored landscapes, it’s a place to connect with Pachamama (Mother Earth), visit picturesque towns and villages, and dive deep into the heart of Argentina’s indigenous customs. It’s a place to stroll colorful markets, experience carnival celebrations, discover one of the world’s largest salt flats, and spot diverse wildlife.

The province shares several similarities with neighboring Salta. An agreeable climate makes it a viable destination at any time of the year and a great (albeit largely undiscovered) wine producing region. The latter opens the door to including bodega tours and wine tastings to your itinerary. It was also a cradle for the Diaguita-Calchaquí people, whose traditions are prevalent throughout. 

Jujuy’s capital, San Salvador de Jujuy, doesn’t quite reach the magical charm of Salta (which is one of the major highlights of any Argentina vacation) and most visitors choose to skip it in favor of the province’s atmospheric towns and unrivaled natural wonders. A common agenda is to visit Salta city, then travel into the UNESCO-listed Quebrada de Humahuaca via rented car or organized tours.

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Quebrada De Humahuaca

Stretching north from the capital, Ruta 9 cuts its way through the magnificent Quebrada de Humahuaca. This mountain valley route runs for around 96 miles (155 kms) alongside the Río Grande. Historically, this is an old trade route known as the Camino Inca and has been used for some 10,000 years. Spread out at intervals along the trail are Quechua-influenced towns and villages, namely Humahuaca, Purmamarca, and Tilcara. Adding to its scenic qualities is the Andean Plateau, which borders the north and west, and the sub-Andean hills towards the east. Like the Salta-Cafayate route, this all makes for a once-in-a-lifetime road trip.